What is Digital Signage?
Digital Signage uses commercial grade LCD and LED screen technology to dynamically display advertising, internal communication and everything in between. Advertising Displays, Touch Screens, Freestanding Digital Posters and Outdoor Digital Signage can be used in a wide variety of public environments. These include retail settings, restaurants (as Digital Menu Boards), hotels, schools, hospitals, corporate environments, the possibilities are endless. For more information contact us today.
Dedicated to Digital Signage. Dedicated to you
What sets us apart from other display manufacturers that offer commercial screen solutions is that we are one of the world’s biggest and most established manufacturer that is exclusively dedicated to the commercial display and Digital Signage market. Using our years of industry expertise we are fully equipped to provide complete turnkey solutions; developing software to be used alongside the hardware that we manufacture. Thanks to this factor, as well as the huge diversity in the solutions that we offer, we are a one-stop-shop for all Digital Signage integrators and resellers. We have solutions to meet every commercial display need, from 10” POS displays to colossal 10×10 Video Walls; we have all screen sizes covered. We offer a huge variety of Digital Signage Solutions, all designed for 24/7 usage, such as High Brightness Monitors, IR and PCAP Touch Screens, Tablet-Style Android Advertising Displays, IP Rated Outdoor Screens as well as a range of back end software solutions for all of them.
We understand that every Digital Signage project is different and that is why working with a dedicated manufacturer such as ourselves can be so beneficial. We can help you to find a tailored solution for your clients by either manufacturing bespoke solutions or altering our existing products to meet their exact needs.
What customers don’t like
Allard told a story about a time he attended a retail lab where a guest walked into a store that was running low on an item the guest had been searching for online. The lab used a display to say, “We still have this item in stock, we know you are here to get it.”
“That experience wasn’t loved by people who walked through it,” Allard said.
Dallimore said that advertisers such as Lamar are moving away from a one-to-many model of communication to a one-to-targeted model of communication, since customers respond to relevant information targeted to their wants and needs. However, making the message too targeted can have the opposite effect.
“I don’t think anyone in this room would like their search bar to be displayed on digital signage,” Dallimore said.
Another common mistake is to simply bombard the customer with so much information from apps, digital signage and other platforms that they simply tune it out.
“You never want to hear the words ‘stop bugging me,'” Allard said. “To push constant deals on the customer gets to be too much.”
What customers like
The key to using Big Data without creeping out customers is to offer them good deals, according to the panelists.